Outreach Coordinator

Job Overview

We are seeking a dynamic and community-oriented Outreach Coordinator to spearhead our engagement efforts and connect our farm with the local community. The ideal candidate will have strong communication skills, experience in community outreach, and a passion for promoting sustainable agriculture. The Outreach Coordinator will play a pivotal role in building relationships, fostering community involvement, and increasing awareness of our farm's mission and products.

Job responsibilities

Develop and implement outreach strategies to engage with the local community, including residents, schools, businesses, and community organizations.
Organize and participate in community events, farmers' markets, and other opportunities to connect with the public.
Plan and conduct educational workshops, presentations, and farm tours to promote awareness of sustainable farming practices and the benefits of locally sourced products.
Collaborate with schools and educational institutions to develop agriculture-related educational initiatives.
Manage social media accounts and create content to showcase the farm's activities, products, and events.
Collaborate with marketing teams to develop promotional materials and campaigns.
Establish and maintain partnerships with local businesses, restaurants, and other stakeholders to expand market reach.
Collaborate with local influencers and community leaders to enhance the farm's visibility.
Respond to inquiries from customers and the community, providing information about the farm's products, practices, and events.
Collect and analyze feedback to improve outreach strategies and customer satisfaction.
Recruit, train, and coordinate volunteers for community events, educational programs, and farm-related activities.
Foster a sense of community involvement and collaboration among volunteers.
Develop relationships with local media outlets and journalists to secure coverage for farm-related events and initiatives.
Prepare press releases and media kits as needed.

Qualifications

Bachelor's degree in Marketing, Communications, Agriculture, or a related field.
Proven experience in community outreach, public relations, or a similar role.
Excellent communication and interpersonal skills.
Familiarity with sustainable agriculture and local food systems.
Social media management experience is a plus.
Ability to work flexible hours, including weekends and evenings.